We check what a product claims about itself.
Evidence-first reports on products whose marketing misrepresents what they do — public surfaces only, every claim hashed, every subject given the right of reply.
Most of what makes a product look trustworthy is something the buyer can't check. A testimonial, an award, a five-star rating, a countdown timer. Each is a trust signal, and each can be manufactured — usually by the same operator the signal is meant to vouch for.
This is a record of that pattern, case by case, with the evidence attached.
What we're for
Our mission is to provide consumer insight into practices that exploit social engineering, social media and gaps in technical literacy. Three aims:
- Work with platforms to deplatform harmful and fraudulent products.
- Protect third-party brands from misuse and misrepresentation — when a company's name, photograph or award is used to lend credibility it never agreed to lend, they are a subject of the finding too.
- Hold fraudulent organisations publicly accountable — with timestamped evidence, a right of reply, and a published record.
We also welcome any product for review, and we would rather publish a positive report than a harmful one.
Cases
How we work
Every case runs in two stages, and we say which one you're reading.
- Stage 1 — Reconnaissance. A public-surface audit of the seller's claims. We buy nothing and contact no one. The findings stand on their own.
- Stage 2 — Product test. We buy the product and use it, on infrastructure we control, to measure value delivered, whether the stated results are reproducible, support quality, refund policy adherence, and price integrity between what is advertised and what is charged.
Our rules
Public surfaces only — no hacking, no breached data, no leaked documents. Every claim carries a timestamped capture and a SHA-256 hash, and the unaltered originals are kept. Every subject is asked for a statement before publication, and any reply is published verbatim. Corrections are issued as new editions, never silent edits.
Pending work
Cases in preparation are held until they are ready, and are shown to journalists under a short embargo before publication. They are not listed here. If you are a journalist working in consumer protection or platform integrity and would like early sight of a case, get in touch.
Contact
Corrections, right-of-reply requests, and press enquiries are welcome and will be answered. We would rather be corrected than be wrong.
[CONTACT ADDRESS — to be set with the domain]